Bank of Dave owner, Dave Fishwick has yet again made it to the small screen as a champion of payday borrowers offering a limited, local and lower cost alternative to payday loans. Relying on the “personal” factor to ensure minimum bad debts and reduced payment management when compared to mainstream payday lenders; good luck with that one Dave! Allocating £25,000 to the task will see Bank of Dave potentially make about 70 loans (or less); hopefully C4 will profile the results in a follow up programme. Good business or good telly? Either way it is good publicity for Dave.